Mark Zuckerberg, the Founder and CEO of Facebook said last August, when Facebook launched its Places mobile-location service, “If I had to guess, social commerce is the next area to really blow up.” Do you think Zuckerberg was right? Let’s take a closer look…
Social commerce is the latest way to sell online, taking advantage of the power of social networks, and the popularity of online commerce. In this sense,
social commerce enabled stores can capitalize on one’s social network activity. For example, using Facebook to inform fans about “Facebook Only” sales, promotions and other engaging commerce opportunities, both buyers and sellers win. Since Facebook both holds the highest social network market share award (currently sitting at nearly 900 million active users) and provides the most commerce-friendly tools, it is no wonder every major brand and retailer has setup shop. Not to mention, everyone from SOHO’s, SMB’s, non-profits, artists, students, job seekers and more are utilizing the commerce ecosystems that social networks like Facebook offer. So, whether one is trying to bring their eBay store into Facebook, sell some vintage clothing on a business page or even sell themselves to an potential employer, social commerce is a lot more then just installing a “shop now” tab on your Facebook page.
What Fanpage Toolkit has done to innovate upon this new era of social commerce, is to bring two worlds together as one. They have built both a social commerce and marketing platform together, from the ground up. Therefore, what you get is an incredibly vast set of applications and tools that are seamlessly integrated together. The result has put true commerce and marketing power into the hands of its users.
To accomplish this, Fanpage Toolkit has merged the ever-so-popular Facebook with commerce, to create F-Commerce. F-Commerce takes one’s existing online store or allows for a new one to be created. Once setup under the Fanpage Toolkit platform, the new “social store” is then published to the users Facebook page. Facebook users are now able to shop and complete their transactions without having to leave the Facebook ecosystem (a critical function required to maintain a great user experience). Not to mention, the idea of getting products to find people is what F-Commerce is all about. Facebook’s social plugins allow for this, while innovative social shopping applications like Fanpage Toolkit’s up and coming merchant rewards program, takes the game to a whole new level.
Equally important to the commerce component, and what gets all the critical traction and sales that store owners’ love is marketing. Fanpage Toolkit recognized the importance of having both marketing and commerce as one, back in 2009 when the first retail transaction took place on Facebook via 1800-Flowers. It was then, a couple of geeks having lunch at The Cheesecake Factory agreed that if you’re going to build a social commerce platform for Facebook, you should just do it right and build-in an integrated marketing platform from the ground up. The result is sophisticated set of marketing applications and tools that allow users to build high-impact micro-website pages, market products and services, create and manage promotions, engage Facebook fans and 3rd-party contacts with full messaging and collaboration tools. All complete with a visualization dashboard and full analytics to manage and trend it all. It’s like having a promotional vehicle for the viral growth of any brand at your fingertips.
Now that you read through the few paragraphs above to get the social commerce guru in you inspired, here is the magical question… Do you think that you know everything that there is to know about social commerce? No matter if your answer is yes, no, or maybe… it’s time to Download this FREE white paper on, “Everything You Need to Know About Social Commerce” [The ins and outs to selling and marketing on Facebook]. The truth is, social commerce is only going to continue to grow. So, do yourself a favor, stay on top of the trend, feed your noggin, and DOWNLOAD this FREE resource today!
Original Post By: Kelly Clayton at Fanpage Toolkit
Social Commerce & Marketing Platform for Facebook is Here!
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